Title: Sunnies and Specs
Type: Graphic Design, Branding
Date: April 2019
Team Members: Alexandra Grant
As part of a project in IAT
Sunnies & Specs is a prescription glasses and sunglasses company that has a focus on eccentric, and funky style while improving eyesight. They provide a large collection of hipster frames built for prescription glasses. Sunnies & Specs targets people from ages 18 to 35, and who have a unique sense of fashion. These people should view glasses as a way of expressing their personal style rather than just a necessity.
This project was completed in teams of two. My responsibilities included assisting in the design of the finalized logo mark, and branding materials which included a business card and letterhead designs.
The concept of Sunnies & Specs came from a brainstorming session based on the idea of a prescription glasses company. Our team decided to develop a niche for the brand to make it stand out in the market. We worked with visual brain-dumping for the name and design and continued sketching the many different forms of the logo illustration.
The evolution of our symbol came from an exploration of shapes. Starting with the classic circle design we experimented with different reflections. Some unused designs we developed focus on the overall shape of glasses. Our team settled on the honeycomb shape because the uniqueness of the glasses represented our ‘funky’ brand identity.
To further expand the design of the logo, I created a business card and letterhead for the brand. Implementation is an important step because I could see how the logo form interacted with other visual elements, and how it could be applied to products. In this case, the design promotes the brand identity, keeping the logo at the centre and creating a hierarchy around it.
Upon reflection on this project, I enjoyed the challenge solely focuses on the form of the logo. At first, it was difficult to show the tone and passion of the company through the form alone, however, I think it was exactly this challenge that pushed me to discover new methods of design.